CASE STUDY:
Ensuring Diversity in a Large Type II Diabetes Study
See how PatientCentra ensured that the recruited patient population was representative of the overall diabetic population
REQUEST THE CASE STUDY
Predictive Modeling - Study Feasiblity
When knowing what to expect with enrollment as well as when to expect it is important, we can help. For both US and global clinical trials, PatientCentra can conduct protocol-specific research (factoring in study inclusion-exclusion criteria and locations) amongst a wide array of digital media outlets and patient databases to identify where qualified patients can be efficiently sourced and at what volume and pricing.
With our study feasibility report, we provide you with a detailed prospective ‘funnel’ estimate of exposure, engagement and ultimate enrollment in your clinical trial, so you can plan appropriately to ensure critical enrollment targets and timelines are met.
Creative/Collateral
Whether designing websites, patient brochures, digital or print advertisements or other creative executions, we can provide the meaningful, patient-focused, educational content needed to maximize program success. Through research and experience, we leverage a deep understanding of patients and their clinical trial journey that allows us to create engaging content which maximizes response and trust, while simultaneously meeting regulatory requirements. Need a suite of investigator site materials to maximize onsite recruitment and retention efforts? We can provide that too.
Our Work
Some examples of our design and creative work
Actual Use Contraceptive Study
OTC Pain Study
Global PKD Trial
Global Type 2 Diabetes Clinical Trial
US Dermatological Clinical Study
Emphysema Clinical Study
Our Work:
Actual Use Contraceptive Study
A women's health pharmaceutical company worked with PatientCentra to develop an intensive digital strategy to target females, ages 12-45 for their nationwide actual use contraceptive study. For this project, PatientCentra had to develop a landing page, online screener, appointment scheduling integration, search ad creative, postcard mailings and Facebook creative.
To learn about how PatientCentra’s capabilities can support your clinical trial, please contact us directly.
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Our Work:
OTC Pain Study
A "Top 5" Pharmaceutical company contracted with PatientCentra to assist in rescuing their nationwide OTC pain trial. PatientCentra developed a digital strategy that included: a new landing page, search ad creative and Facebook creative
To learn about how PatientCentra’s capabilities can support your clinical trial, please contact us directly.
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Our Work:
Global PKD Trial
A "Top 5" pharmaceuticals company worked with MD Connect on their global Polycystic Kidney Disease (PKD) trial to develop responsive websites in multiple languages and an international digital recruitment strategy and campaigns. The creative included the websites, ad development, Facebook page and ad creative, Email creative, and display advertising.
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Our Work:
Global Type 2 Diabetes Clinical Trial
A top 5 pharmaceutical company engaged with PatientCentra to develop a comprehensive digital recruitment strategy for their global Type 2 Diabetes clinical trial.
PatientCentra developed a responsive website template that was used in multiple countries and multiple languages, banner ads for display advertising campaigns, a Facebook landing page and advertising creative, email creative in multiple languages, and site collateral (print).
To learn how PatientCentra can support your digital and creative needs, please contact us today!
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Our Work:
US Dermatological Clinical Study
A Dermatology company focused on creating a better way to clear up acne in today's youth was seeking help from an experienced digital partner to assist in targeting younger participants for their ground breaking clinical trial.
The company engaged with PatientCentra to develop a detailed Facebook advertising strategy, focused on targeting the under 18 demographic. PatientCentra designed a Facebook landing page and advertising creative that led to driving 90% of their study participants.
To learn more about our social media patient recruitment strategies, contact us today!
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Our Work:
Emphysema Clinical Study
An independent, privately held research services firm specializing in Pulmonary, Asthma, Sleep and Critical Care Medicine research reached out to PatientCentra to help in recruiting for their Emphysema study.
PatientCentra developed a comprehensive digital patient recruitment program that included search engine advertising, Facebook advertising, and development of a responsive website.
To learn more about PatientCentra's creative capabilities, contact us today!
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Media Planning
PatientCentra takes the time to understand your patient population so that we can devise the optimal media strategy, focused on driving the right traffic to your website, through the online screening process and into your sites.
There’s no one silver bullet. A successful program requires a diverse media plan that takes into account your site locations, target patient population, and your study protocol to maximize your recruitment investment. Whether we recommend leveraging social media, our Patient Database Network™, search engines, video streaming services, online music providers or other media outlets, PatientCentra has the experience to help you accelerate your clinical trial patient enrollment.
Accreditations AND CERTIFICATIONS
Global Reach/ Localized Execution
PatientCentra can customize your recruitment campaigns to local countries through native-speaker translations, reflective imagery (e.g. ethnically-appropriate people/faces), in-country/native speaking call centers and site support, and compliance with local data privacy and advertising regulations.
Additionally, the majority of our patient outreach will be targeted to participating sites and their local regions to maximize recruitment efficiency and success.
Diversity
Ensuring a diverse enrollment group that is representative of the broader patient population from a demographic (age, gender, ethnicity) and geographic perspective is becoming an imperative for clinical trials. The FDA has issued guidance on how to improve diversity in clinical trials, including recommendations for:
- Broadening eligibility criteria to include more diverse populations
- Targeting recruitment efforts to reach diverse communities
- Providing transportation and other logistical support to help people participate in trials
- Addressing language barriers
- Overcoming cultural and religious barriers
PatientCentra can help sponsors of clinical trials meet these recommendations by providing a suite of services that support diversity in clinical trials, including:
- Ad targeting to reach diverse audiences
- Reflecting diversity in ad and website creative
- Using online screeners to track and manage diversity goals
- Recruitment support in diverse communities
- Transportation and other logistical support
- Language translation services
With careful planning and execution, sponsors of clinical trials can use PatientCentra's services to ensure that their trials are diverse and representative of the broader patient population. This will help to ensure that the results of clinical trials are accurate and relevant to all patients, regardless of their background.
