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Social Media, Clinical Trials, millennials

Should Sponsors and CROs Advertise Clinical Trials on TikTok?

  • November 26, 2019
  • Bruce Gould
  • 3 Minute read

With the right approach, TikTok can build brand recognition and help new audiences, including potential patients, connect [....]

Social Media, keywords, Clinical Trials, Patient Centricity

Boosting Patient Outreach for Pancreatic Cancer Clinical Trials

  • November 14, 2019
  • Bruce Gould
  • 3 Minute read

For Pancreatic Cancer Awareness Month, let’s take a look at how sponsors and CROs can connect patients to life-lengthening [....]

Social Media, Wearable Technology, Clinical Trials, Industry Trends

How Are Clinical Trials Addressing the Opioid Epidemic?

  • September 18, 2019
  • Bruce Gould
  • 3 Minute read

From wearables to pain medications that present a minimal risk of addiction, here’s how medical researchers are working to [....]

Digital Marketing, Social Media, Clinical Trials

Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials?

  • August 14, 2019
  • Bruce Gould
  • 4 Minute read

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of [....]

Digital Marketing, Social Media, Clinical Trials

The Most Underutilized Pharma Marketing Audience? Caregivers.

  • February 5, 2019
  • Jonathan Catley
  • 6 Minute read

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand [....]

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