LATEST POSTS:

PPC, Google, Search

How Google's BERT Update Will Impact Clinical Trial Recruitment

  • December 19, 2019
  • Bruce Gould
  • 3 Minute read

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

Search, Digital Patient Recruitment, Clinical Trials

Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials

  • September 25, 2019
  • Bruce Gould
  • 3 Minute read

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s [....]

PPC, Search, Clinical Trials

What Makes Potential Patients Click on Clinical Trial Search Ads?

  • January 9, 2019
  • Dan Stempel
  • 3 Minute read

Learn what makes some clinical trial search ads a flop and others a success.

Social Media, Clinical Trial Recruitment, Search

Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials

  • November 7, 2018
  • Dan Stempel
  • 3 Minute read

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 [....]

Digital Marketing, Social Media, Clinical Trial Recruitment, Search

For Great Ads, Tap into Patient Motivations for Joining Clinical Trials

  • October 10, 2018
  • Dan Stempel
  • 4 Minute read

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join [....]

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