LATEST POSTS:

PPC, Google, Search

How Google's BERT Update Will Impact Clinical Trial Recruitment

  • December 19, 2019
  • Bruce Gould
  • 3 Minute read

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

PPC, Clinical Trial Recruitment, Clinical Trials

Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns

  • April 10, 2019
  • Bruce Gould
  • 5 Minute read

Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.

PPC, keywords, Clinical Trials

How to Start a Clinical Trial Paid Search Campaign

  • February 6, 2019
  • Dan Stempel
  • 3 Minute read

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, [....]

PPC, Search, Clinical Trials

What Makes Potential Patients Click on Clinical Trial Search Ads?

  • January 9, 2019
  • Dan Stempel
  • 3 Minute read

Learn what makes some clinical trial search ads a flop and others a success.

PPC, Google, Google Adwords, Clinical Trials

New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

  • October 31, 2018
  • Dan Stempel
  • 3 Minute read

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

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