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How Sponsors and CROs Can Build Patient Trust in Clinical Trials
patient recruitment, Patient Engagement, Clinical Trials, Patient Centricity

How Sponsors and CROs Can Build Patient Trust in Clinical Trials

  • December 12, 2019
  • Bruce Gould
  • 3 Minute read

By prioritizing informational content and embracing social media, sponsors and CROs can build lasting connections with [....]

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Using Data to Boost Patient Enrollment and Improve Clinical Trial Design
patient recruitment, Clinical Trials, Data Analytics

Using Data to Boost Patient Enrollment and Improve Clinical Trial Design

  • June 26, 2019
  • Bruce Gould
  • 3 Minute read

Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.

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Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds
patient recruitment, Clinical Trials, Patient Centricity

Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds

  • March 13, 2019
  • Dan Stempel
  • 3 Minute read

A patient-centric approach to clinical trials doesn’t just improve participation — but may also lead to more valuable medical [....]

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Minority Patients Underrepresented in Clinical Trials – But They Want to Participate
patient recruitment, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Enrollment, Digital Patient Recruitment, diversity

Minority Patients Underrepresented in Clinical Trials – But They Want to Participate

  • March 28, 2018
  • Dan Stempel
  • 3 Minute read

 

Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?

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Social Media and Clinical Trial Recruitment – New Insights and Best Practices
Social Media, patient recruitment, Clinical Trial Recruitment, Facebook, Clinical Trials, Facebook Advertising

Social Media and Clinical Trial Recruitment – New Insights and Best Practices

  • March 7, 2018
  • Dan Stempel
  • 3 Minute read

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

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