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Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement

Empowered Patients Demand Better Engagement from Clinical Trials

  • September 6, 2016
  • Dan Stempel
  • 3 Minute read

As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement [....]

Digital Marketing, Social Media, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Patient Engagement, Clinical Trial Participation, Facebook

Clinical Trial Marketing: 4 Steps for Getting Started on Facebook

  • March 18, 2015
  • Jonathan Catley
  • 4 Minute read

There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Patient Engagement, Clinical Trial Participation, Patient Experience

How Recruitment in Clinical Trials Benefits from a Personalized Approach

  • March 4, 2015
  • Dan Stempel
  • 3 Minute read

From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of [....]

Digital Marketing, Healthcare Marketing, Social Media, patient recruitment, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Patient Engagement

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

  • February 18, 2015
  • Jonathan Catley
  • 4 Minute read

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug [....]

Digital Marketing, Healthcare Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Patient Engagement, Clinical Trial Participation

What Is On The Digital Horizon for Clinical Trial Recruitment?

  • January 29, 2015
  • Dan Stempel
  • 3 Minute read

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential [....]

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