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Digital Marketing, patient recruitment, Patient Engagement, Patient Enrollment, Clinical Trials, Patient Centricity

New Study Reveals Reason for Lack of Minority Participation in Clinical Trials

  • September 27, 2017
  • Dan Stempel
  • 2 Minute read

What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.

Social Media, patient recruitment, Clinical Trial Recruitment, Patient Engagement, eRecruitment, Clinical Trials, Patient Centricity

Measuring the ROI of Patient Centricity in Clinical Trials

  • July 12, 2017
  • Dan Stempel
  • 3 Minute read

Patient centricity has become a best practice for the clinical trial industry — but how do you go about measuring the return on [....]

Clinical Trial Recruitment, Patient Communication, Patient Engagement, Clinical Trials, Patient Centricity

New Survey Highlights Need for Better Patient Engagement in Clinical Trials

  • June 14, 2017
  • Dan Stempel
  • 3 Minute read

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for [....]

Clinical Trial Recruitment, Patient Engagement, Patient Enrollment, Clinical Trials, patient education

The Call to Increase Patient Awareness About Clinical Research Opportunities

  • June 7, 2017
  • Dan Stempel
  • 3 Minute read

As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.

Google, Patient Engagement, Medical Marketing, Facebook, Digital Advertising, Clinical Trials, Industry Trends

Why Using a Local Advertising Agency is Less Relevant in a Digital World

  • May 31, 2017
  • Dan Stempel
  • 3 Minute read

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

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