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Digital Marketing, patient recruitment, Patient Engagement, Patient Enrollment, Clinical Trials, Patient Centricity

New Study Reveals Reason for Lack of Minority Participation in Clinical Trials

  • September 27, 2017
  • Dan Stempel
  • 2 Minute read

What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.

Social Media, patient recruitment, Clinical Trial Recruitment, Google Adwords, Clinical Trials, Patient Centricity, Facebook Advertising

Factoring Socioeconomic and Cultural Considerations Into Clinical Trial Recruitment Strategies

  • August 30, 2017
  • Dan Stempel
  • 3 Minute read

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.

Digital Marketing, patient recruitment, Patient Enrollment, Clinical Trials, Patient Centricity

FDA Spearheading New Efforts to Improve Patient Enrollment in Clinical Trials

  • July 27, 2017
  • Dan Stempel
  • 3 Minute read

The FDA is recognizing the importance of patient engagement in the clinical trial enrollment process — it's time the industry [....]

Social Media, patient recruitment, Clinical Trial Recruitment, Patient Engagement, eRecruitment, Clinical Trials, Patient Centricity

Measuring the ROI of Patient Centricity in Clinical Trials

  • July 12, 2017
  • Dan Stempel
  • 3 Minute read

Patient centricity has become a best practice for the clinical trial industry — but how do you go about measuring the return on [....]

Clinical Trial Recruitment, Video Marketing, Content Marketing, Clinical Trial Participation, Clinical Trials, Patient Centricity

Using Dynamic Digital Content to Encourage Clinical Trial Participation

  • June 21, 2017
  • Dan Stempel
  • 3 Minute read

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and [....]

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