Google, Mobile PPC, Mobile Marketing, Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

  • December 5, 2019
  • Bruce Gould
  • 3 Minute read

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach [....]

Mobile Marketing, Mobile Healthcare, Medical Technology, Clinical Trials

4 Ways Mobile Technology is Transforming Clinical Trials

  • June 20, 2018
  • Dan Stempel
  • 3 Minute read

mHealth is providing researchers with increased opportunities for data collection, patient engagement, and trial recruitment.

Google, Clinical Trial Recruitment, Mobile Marketing, Facebook, Digital Patient Recruitment, Digital Patient Enrollment, Clinical Trials

New Clinical Trial Patient Recruitment Best Practices for 2018

  • January 3, 2018
  • Dan Stempel
  • 3 Minute read

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

patient recruitment, Clinical Trial Recruitment, Mobile Marketing, Mobile Healthcare, Clinical Trials, mHealth

mHealth and Clinical Trials: What's the Hold Up?

  • August 16, 2017
  • Dan Stempel
  • 3 Minute read

As mHealth’s popularity continues to increase across the medical industry, clinical trials have been slow to adapt.

Digital Marketing, SEM Strategies, Clinical Trial Recruitment, Mobile Marketing, Clinical Trial Candidates

Bolstering Diversity in Clinical Trials

  • August 10, 2016
  • Dan Stempel
  • 4 Minute read

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. [....]

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