PPC, Google, Google Adwords, Clinical Trials

New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

  • October 31, 2018
  • Dan Stempel
  • 3 Minute read

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

Google, Clinical Trial Marketing, Search

The Clinical Trial’s Guide to Responsive Search Ads

  • October 3, 2018
  • Dan Stempel
  • 4 Minute read

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective [....]

PPC, Google, Google Adwords, Search, Clinical Trials

A Beginner’s Guide to PPC for Clinical Trials

  • August 8, 2018
  • Dan Stempel
  • 4 Minute read

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an [....]

Google, Social Media, Clinical Trial Recruitment, Facebook

Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media

  • July 5, 2018
  • Dan Stempel
  • 2 Minute read

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more [....]

Google, Clinical Trial Recruitment, Mobile Marketing, Facebook, Digital Patient Recruitment, Digital Patient Enrollment, Clinical Trials

New Clinical Trial Patient Recruitment Best Practices for 2018

  • January 3, 2018
  • Dan Stempel
  • 3 Minute read

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.