LATEST POSTS:

Digital Marketing, Google, Clinical Trial Marketing

Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

  • February 12, 2020
  • Jonathan Catley
  • 3 Minute read

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit [....]

Google, Clinical Trial Marketing, Clinical Trials

Google's New Policy on Recruiting Patients for Experimental Treatments

  • January 15, 2020
  • Bruce Gould
  • 2 Minute read

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this [....]

PPC, Google, Search

How Google's BERT Update Will Impact Clinical Trial Recruitment

  • December 19, 2019
  • Bruce Gould
  • 3 Minute read

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

Google, Mobile PPC, Mobile Marketing, Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

  • December 5, 2019
  • Bruce Gould
  • 3 Minute read

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient [....]

PPC, Google, Google Adwords, Clinical Trials

New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

  • October 31, 2018
  • Dan Stempel
  • 3 Minute read

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

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