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Google, Patient Engagement, Medical Marketing, Facebook, Digital Advertising, Clinical Trials, Industry Trends

Why Using a Local Advertising Agency is Less Relevant in a Digital World

  • May 31, 2017
  • Dan Stempel
  • 3 Minute read

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

patient recruitment, Clinical Trial Recruitment, Facebook, eRecruitment, Digital Patient Enrollment, Facebook Advertising

How Facebook's Ad Targeting Accelerates Clinical Trial Recruitment

  • May 24, 2017
  • Dan Stempel
  • 3 Minute read

Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient [....]

Google, patient recruitment, Clinical Trial Recruitment, Facebook, Clinical Trials, mHealth, Patient Centricity

Roundtable On Rare Disease Clinical Trials Highlights Industry’s Unique Challenges

  • May 17, 2017
  • Dan Stempel
  • 3 Minute read

If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital [....]

Google, Clinical Trial Recruitment, Patient Enrollment, Facebook, Clinical Trials

What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook, Google, or Both?

  • May 8, 2017
  • Dan Stempel
  • 2 Minute read

Clinical trials are increasingly relying on digital advertising for patient recruitment — but which platforms are the most [....]

Digital Marketing, Social Media, Clinical Trial Recruitment, Patient Enrollment, Facebook, eRecruitment

Using Facebook for Clinical Trial Recruitment

  • September 22, 2016
  • Dan Stempel
  • 3 Minute read

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical [....]

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