LATEST POSTS:

Google, Mobile PPC, Mobile Marketing, Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

  • December 5, 2019
  • Bruce Gould
  • 3 Minute read

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient [....]

Facebook, Clinical Trials, Facebook Advertising

Facebook's Health Support Groups Can Improve Clinical Trial Outreach

  • November 12, 2019
  • Bruce Gould
  • 3 Minute read

Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement.

Clinical Trial Marketing, Facebook, Facebook Advertising

Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

  • November 21, 2018
  • Dan Stempel
  • 4 Minute read

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to [....]

Clinical Trial Recruitment, Facebook, Facebook Advertising

Building a Facebook Ad for Clinical Trials, Part II: Design for Success

  • October 17, 2018
  • Dan Stempel
  • 3 Minute read

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Google, Social Media, Clinical Trial Recruitment, Facebook

Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media

  • July 5, 2018
  • Dan Stempel
  • 2 Minute read

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build [....]

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