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Clinical Trial Recruitment, Clinical Trials, diversity

How to Boost Diversity in Clinical Trial Patient Recruitment

  • March 25, 2020
  • Jonathan Catley
  • 3 Minute read

Enrolling a diverse pool of patients is often a challenge for sponsors and CROs. Fortunately, digital patient outreach can [....]

Clinical Trial Recruitment, Clinical Trials, diversity

Precision Medicine Highlights the Importance of Diversity in Clinical Trials

  • November 6, 2019
  • Bruce Gould
  • 4 Minute read

In order to determine the safety and efficacy of new treatments, it’s crucial for clinical trials to recruit racially and [....]

Digital Marketing, Clinical Trials, diversity

Study Shows Patients Are Open to Clinical Trials, But Can't Find Them

  • April 24, 2019
  • Bruce Gould
  • 4 Minute read

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, diversity

Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment

  • November 28, 2018
  • Dan Stempel
  • 4 Minute read

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to [....]

Clinical Trial Marketing, Facebook Advertising, diversity

How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing

  • September 5, 2018
  • Dan Stempel
  • 3 Minute read

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what [....]

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