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Digital Marketing, Clinical Trial Recruitment, Patient Centricity

How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

  • June 5, 2019
  • Bruce Gould
  • 3 Minute read

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical [....]

Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help.

  • May 29, 2019
  • Bruce Gould
  • 3 Minute read

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and [....]

Digital Marketing, Clinical Trials, diversity

Study Shows Patients Are Open to Clinical Trials, But Can't Find Them

  • April 24, 2019
  • Bruce Gould
  • 4 Minute read

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now [....]

Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials

  • February 27, 2019
  • Dan Stempel
  • 3 Minute read

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure [....]

Digital Marketing, Social Media, Clinical Trials

The Most Underutilized Pharma Marketing Audience? Caregivers.

  • February 5, 2019
  • Jonathan Catley
  • 6 Minute read

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how [....]

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