Digital Marketing, Google, Clinical Trial Marketing

Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

  • February 12, 2020
  • Jonathan Catley
  • 3 Minute read

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit [....]

Digital Marketing, Clinical Trials, Patient Centricity

How Will the First “Right To Try” CRO Impact Clinical Trials?

  • October 23, 2019
  • Bruce Gould
  • 3 Minute read

The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally [....]

Digital Marketing, Social Media, Clinical Trials

Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials?

  • August 14, 2019
  • Bruce Gould
  • 4 Minute read

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of [....]

Digital Marketing, Clinical Trial Recruitment, Digital Patient Recruitment

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

  • June 19, 2019
  • Bruce Gould
  • 3 Minute read

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard [....]

Digital Marketing, Medical Technology, Clinical Trials

Big Tech’s Growing Interest in Clinical Trial Marketing

  • June 12, 2019
  • Bruce Gould
  • 3 Minute read

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial [....]