Digital Marketing, Clinical Trials, Patient Centricity

How Will the First “Right To Try” CRO Impact Clinical Trials?

  • October 23, 2019
  • Bruce Gould
  • 3 Minute read

The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally [....]

Digital Marketing, Social Media, Clinical Trials

Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials?

  • August 14, 2019
  • Bruce Gould
  • 4 Minute read

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of [....]

Digital Marketing, Clinical Trial Recruitment, Digital Patient Recruitment

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

  • June 19, 2019
  • Bruce Gould
  • 3 Minute read

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold [....]

Digital Marketing, Medical Technology, Clinical Trials

Big Tech’s Growing Interest in Clinical Trial Marketing

  • June 12, 2019
  • Bruce Gould
  • 3 Minute read

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial [....]

Digital Marketing, Clinical Trial Recruitment, Patient Centricity

How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

  • June 5, 2019
  • Bruce Gould
  • 3 Minute read

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical [....]