Google, Patient Engagement, Medical Marketing, Facebook, Digital Advertising, Clinical Trials, Industry Trends

Why Using a Local Advertising Agency is Less Relevant in a Digital World

  • May 31, 2017
  • Dan Stempel
  • 3 Minute read

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

Social Media, Clinical Trial Recruitment, Google Adwords, Digital Advertising, Digital Patient Recruitment

Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising

  • April 12, 2017
  • Dan Stempel
  • 3 Minute read

As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.

Clinical Trial Recruitment, Patient Enrollment, Digital Advertising, Clinical Trials

How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease Patients More Effectively

  • December 8, 2016
  • Dan Stempel
  • 3 Minute read

With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial [....]

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Advertising, Digital Patient Recruitment, Clinical Trials

Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

  • October 5, 2016
  • Dan Stempel
  • 2 Minute read

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and [....]

Clinical Trial Recruitment, Campaign Optimization, Digital Advertising, Clinical Trials

Using Digital Technologies to Solve Pharma's Cost of Care Crisis

  • July 7, 2016
  • Dan Stempel
  • 5 Minute read

The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?