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Wearable Technology, Clinical Trials, Patient Centricity

Survey of Huntington’s Disease Patients Indicates Trial Design Should Be More Patient-Centric

  • May 15, 2019
  • Bruce Gould
  • 3 Minute read

In a recent survey, Huntington’s Disease patients reported they are more likely to participate in patient-centric clinical [....]

Digital Patient Recruitment, Clinical Trial Myths, Clinical Trials

How Digital Patient Recruitment Can Debunk Clinical Trial Misconceptions

  • May 8, 2019
  • Bruce Gould
  • 3 Minute read

Myths about the dangers and disadvantages of clinical trials may be limiting patient participation. Here’s how sponsors and [....]

Patient Experience, Wearable Technology, Digital Patient Enrollment, Clinical Trials

Drastic Attrition in Digital Clinical Trials Points to New Issues with Patient Engagement

  • May 1, 2019
  • Bruce Gould
  • 3 Minute read

Digital clinical trials are dramatically boosting patient enrollment — now it’s time for sponsors and CROs to focus on [....]

Digital Marketing, Clinical Trials, diversity

Study Shows Patients Are Open to Clinical Trials, But Can't Find Them

  • April 24, 2019
  • Bruce Gould
  • 4 Minute read

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now [....]

PPC, Clinical Trial Recruitment, Clinical Trials

Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns

  • April 10, 2019
  • Bruce Gould
  • 5 Minute read

Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.

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