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Clinical Trial Recruitment, Medical Marketing, Healthcare Digital Marketing, Clinical Trials

How to Recruit Patients for Psoriasis Clinical Trials

  • August 21, 2019
  • Bruce Gould
  • 3 Minute read

August is Psoriasis Awareness Month. Here’s how sponsors and CROs can use this as an opportunity to recruit patients for [....]

Clinical Trial Recruitment, Clinical Trials, Patient Centricity

How to Create a Personalized Experience for Clinical Trial Patients

  • August 7, 2019
  • Bruce Gould
  • 3 Minute read

The most effective clinical trials combine virtual elements with onsite visits, giving patients the power to customize [....]

Clinical Trial Recruitment, Clinical Trials, Artificial Intelligence, Microsoft

Microsoft Thinks AI Could Solve Clinical Trial Recruitment Problems

  • July 3, 2019
  • Bruce Gould
  • 3 Minute read

By matching eligible patients with clinical trials, Microsoft’s new AI bot may help address long-standing recruitment [....]

Digital Marketing, Clinical Trial Recruitment, Digital Patient Recruitment

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

  • June 19, 2019
  • Bruce Gould
  • 3 Minute read

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold [....]

Digital Marketing, Clinical Trial Recruitment, Patient Centricity

How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

  • June 5, 2019
  • Bruce Gould
  • 3 Minute read

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical [....]

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