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Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, Patient Centricity

Patient Centricity in Clinical Trials Explained, Pt. IV

  • March 15, 2017
  • Dan Stempel
  • 3 Minute read

The final installment of our four-part series on patient centricity in clinical trials: emerging technologies and best [....]

Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, patient education, Patient Centricity

Patient Centricity in Clinical Trials Explained, Pt. III

  • March 8, 2017
  • Dan Stempel
  • 2 Minute read

Part three of our four-part series on patient centricity in clinical trials: How does a patient-centric approach actually [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, Clinical Trials

Patient Diversity in Clinical Trials: How Technology Can Make a Difference

  • February 15, 2017
  • Dan Stempel
  • 3 Minute read

Ethnic and racial diversity in clinical research is still a massive issue, and sponsors and CROs need to seek out more [....]

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Advertising, Digital Patient Recruitment, Clinical Trials

Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

  • October 5, 2016
  • Dan Stempel
  • 2 Minute read

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement

Empowered Patients Demand Better Engagement from Clinical Trials

  • September 6, 2016
  • Dan Stempel
  • 3 Minute read

As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement [....]

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