Clinical Trial Marketing, Clinical Trial Participation, Clinical Trials

FDA Advises Limiting Placebos in Cancer Clinical Trials

  • October 2, 2019
  • Bruce Gould
  • 3 Minute read

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for [....]

Clinical Trial Marketing

Reducing Costs in Digital Patient Recruitment [INFOGRAPHIC]

  • July 22, 2019
  • MD Connect

Patient recruitment remains one of the most pressing challenges for clinical trials. Learn more about how a sophisticated, [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trials

How Digital Marketing Can Help Clinical Trials Rescue Their Studies

  • January 2, 2019
  • Dan Stempel
  • 3 Minute read

A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, diversity

Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment

  • November 28, 2018
  • Dan Stempel
  • 4 Minute read

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve [....]

Clinical Trial Marketing, Facebook, Facebook Advertising

Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

  • November 21, 2018
  • Dan Stempel
  • 4 Minute read

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive [....]