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Clinical Trial Marketing, Clinical Trial Recruitment, Clinical Trials

Better Recruiting Practices for Rare Disease Clinical Trials

  • March 18, 2020
  • Jonathan Catley
  • 3 Minute read

Rare disease clinical trials come with a unique set of challenges. However, there are a few strategies that sponsors and [....]

Google, Clinical Trial Marketing, Clinical Trials

How to Navigate Google's Crackdown on Clinical Trial Scams

  • February 26, 2020
  • Jonathan Catley
  • 3 Minute read

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can [....]

Digital Marketing, Google, Clinical Trial Marketing

Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

  • February 12, 2020
  • Jonathan Catley
  • 3 Minute read

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit [....]

Google, Clinical Trial Marketing, Clinical Trials

Google's New Policy on Recruiting Patients for Experimental Treatments

  • January 15, 2020
  • Bruce Gould
  • 2 Minute read

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this [....]

Clinical Trial Marketing, Clinical Trial Participation, Patient Centricity

How to Increase Clinical Trial Adherence with Patient Support Programs

  • November 21, 2019
  • Bruce Gould
  • 3 Minute read

Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for [....]

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