Digital Marketing, Google, Clinical Trial Marketing

Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

  • February 12, 2020
  • Jonathan Catley
  • 3 Minute read

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit [....]

Google, Clinical Trial Marketing, Clinical Trials

Google's New Policy on Recruiting Patients for Experimental Treatments

  • January 15, 2020
  • Bruce Gould
  • 2 Minute read

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this [....]

Clinical Trial Marketing, Clinical Trial Participation, Patient Centricity

How to Increase Clinical Trial Adherence with Patient Support Programs

  • November 21, 2019
  • Bruce Gould
  • 3 Minute read

Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for [....]

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trials

FDA Advises Limiting Placebos in Cancer Clinical Trials

  • October 2, 2019
  • Bruce Gould
  • 3 Minute read

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for [....]

Clinical Trial Marketing

Reducing Costs in Digital Patient Recruitment [INFOGRAPHIC]

  • July 22, 2019
  • MD Connect

Patient recruitment remains one of the most pressing challenges for clinical trials. Learn more about how a sophisticated, [....]