LATEST POSTS:

patient recruitment, Clinical Trials, Data Analytics

Using Data to Boost Patient Enrollment and Improve Clinical Trial Design

  • June 26, 2019
  • Bruce Gould
  • 3 Minute read

Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.

Digital Marketing, Clinical Trial Recruitment, Digital Patient Recruitment

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

  • June 19, 2019
  • Bruce Gould
  • 3 Minute read

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard [....]

Digital Marketing, Medical Technology, Clinical Trials

Big Tech’s Growing Interest in Clinical Trial Marketing

  • June 12, 2019
  • Bruce Gould
  • 3 Minute read

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial [....]

Digital Marketing, Clinical Trial Recruitment, Patient Centricity

How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

  • June 5, 2019
  • Bruce Gould
  • 3 Minute read

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical [....]

Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help.

  • May 29, 2019
  • Bruce Gould
  • 3 Minute read

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and [....]

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