LATEST POSTS:

Digital Marketing, Medical Technology, Clinical Trials

Big Tech’s Growing Interest in Clinical Trial Marketing

  • June 12, 2019
  • Bruce Gould
  • 3 Minute read

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial [....]

Digital Marketing, Clinical Trial Recruitment, Patient Centricity

How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

  • June 5, 2019
  • Bruce Gould
  • 3 Minute read

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical [....]

Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help.

  • May 29, 2019
  • Bruce Gould
  • 3 Minute read

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and [....]

Clinical Trial Recruitment, Telemedicine, Clinical Trials

How One Hospital Is Reaching Rural Patients for Clinical Trial Recruitment

  • May 22, 2019
  • Bruce Gould
  • 3 Minute read

Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing [....]

Wearable Technology, Clinical Trials, Patient Centricity

Survey of Huntington’s Disease Patients Indicates Trial Design Should Be More Patient-Centric

  • May 15, 2019
  • Bruce Gould
  • 3 Minute read

In a recent survey, Huntington’s Disease patients reported they are more likely to participate in patient-centric clinical [....]

TOPICS:

SEE ALL TOPICS