Clinical Trial Marketing

Reducing Costs in Digital Patient Recruitment [INFOGRAPHIC]

  • July 22, 2019
  • MD Connect

Patient recruitment remains one of the most pressing challenges for clinical trials. Learn more about how a sophisticated, [....]

Hospital, Clinical Trials, Artificial Intelligence

Mount Sinai’s New Research Center Focuses on AI — Here’s What that Means for Clinical Trials

  • July 10, 2019
  • Bruce Gould
  • 3 Minute read

Mount Sinai has announced the 2021 launch of a dedicated AI research center that will study how the technology can enhance the [....]

Clinical Trial Recruitment, Clinical Trials, Artificial Intelligence, Microsoft

Microsoft Thinks AI Could Solve Clinical Trial Recruitment Problems

  • July 3, 2019
  • Bruce Gould
  • 3 Minute read

By matching eligible patients with clinical trials, Microsoft’s new AI bot may help address long-standing recruitment [....]

patient recruitment, Clinical Trials, Data Analytics

Using Data to Boost Patient Enrollment and Improve Clinical Trial Design

  • June 26, 2019
  • Bruce Gould
  • 3 Minute read

Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.

Digital Marketing, Clinical Trial Recruitment, Digital Patient Recruitment

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

  • June 19, 2019
  • Bruce Gould
  • 3 Minute read

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard [....]