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Digital Marketing, Clinical Trials, Patient Centricity

How Will the First “Right To Try” CRO Impact Clinical Trials?

  • October 23, 2019
  • Bruce Gould
  • 3 Minute read

The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally [....]

Clinical Trial Recruitment, Clinical Trials, Apple

Apple Announces Hearing, Cardiovascular, and Women's Health Clinical Trials

  • October 16, 2019
  • Bruce Gould
  • 3 Minute read

By unveiling three new clinical trials, Apple aims to make its devices indispensable to medical researchers.

Clinical Trial Participation, Clinical Trials, Patient Centricity

Striving for Patient Centricity in Breast Cancer Clinical Trials

  • October 9, 2019
  • Bruce Gould
  • 3 Minute read

Since October is Breast Cancer Awareness Month, we’re examining how personalized medicine can improve treatment experiences [....]

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trials

FDA Advises Limiting Placebos in Cancer Clinical Trials

  • October 2, 2019
  • Bruce Gould
  • 3 Minute read

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for [....]

Search, Digital Patient Recruitment, Clinical Trials

Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials

  • September 25, 2019
  • Bruce Gould
  • 3 Minute read

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s [....]

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