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Clinical Trial Participation, Clinical Trials, Patient Centricity

Striving for Patient Centricity in Breast Cancer Clinical Trials

  • October 9, 2019
  • Bruce Gould
  • 3 Minute read

Since October is Breast Cancer Awareness Month, we’re examining how personalized medicine can improve treatment experiences [....]

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trials

FDA Advises Limiting Placebos in Cancer Clinical Trials

  • October 2, 2019
  • Bruce Gould
  • 3 Minute read

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for [....]

Search, Digital Patient Recruitment, Clinical Trials

Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials

  • September 25, 2019
  • Bruce Gould
  • 3 Minute read

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s [....]

Social Media, Wearable Technology, Clinical Trials, Industry Trends

How Are Clinical Trials Addressing the Opioid Epidemic?

  • September 18, 2019
  • Bruce Gould
  • 3 Minute read

From wearables to pain medications that present a minimal risk of addiction, here’s how medical researchers are working to [....]

Digital Advertising, Digital Patient Recruitment, Clinical Trials

Should Clinical Trials Advertise on Podcasts?

  • September 11, 2019
  • Bruce Gould
  • 3 Minute read

Podcast advertising represents an opportunity for clinical trials to connect with a dedicated and engaged listener base.

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