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Digital Marketing, Clinical Trial Marketing, eRecruitment

How Wearable Technology is Revolutionizing Clinical Trials

  • June 4, 2015
  • Dan Stempel
  • 2 Minute read

From Fitbit to the Apple Watch, there is no denying that wearable technology has gone mainstream. Some market experts [....]

Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, eRecruitment

A Call to Action: Older Patients and Clinical Trials

  • May 20, 2015
  • Jonathan Catley
  • 3 Minute read

A 2013 poll conducted by Research!America shows that while 76 percent of Americans feel that clinical research is important, [....]

Social Media, Clinical Trial Marketing, Clinical Trial Recruitment

Twitter and #ClinicalTrialMarketing: The Hashtag Revolution

  • May 5, 2015
  • Jonathan Catley
  • 2 Minute read

 

By now, just about everybody has run into a hashtag on Twitter, Facebook, or Instagram. These pithy mini-monikers allow [....]

Digital Marketing, Healthcare Marketing, Social Media, patient recruitment, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Clinical Trial Participation, Patient Enrollment

5 Things to Know About Recruiting E-Patients for Your Clinical Trial

  • April 1, 2015
  • Jonathan Catley
  • 4 Minute read

While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional [....]

Digital Marketing, Social Media, Clinical Trial Marketing, Clinical Trial Recruitment, Patient Communication, Patient Engagement, Clinical Trial Participation, Facebook

Clinical Trial Marketing: 4 Steps for Getting Started on Facebook

  • March 18, 2015
  • Jonathan Catley
  • 4 Minute read

There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to [....]

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