PPC, Google, Search

How Google's BERT Update Will Impact Clinical Trial Recruitment

  • December 19, 2019
  • Bruce Gould
  • 3 Minute read

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

keywords, Digital Patient Recruitment, Clinical Trials

How to Boost Clinical Trial Recruitment with Long Tail Keywords

  • December 17, 2019
  • Bruce Gould
  • 3 Minute read

Using the right long tail keywords can help sponsors and CROs drive clinical trial recruitment initiatives.

patient recruitment, Patient Engagement, Clinical Trials, Patient Centricity

How Sponsors and CROs Can Build Patient Trust in Clinical Trials

  • December 12, 2019
  • Bruce Gould
  • 3 Minute read

By prioritizing informational content and embracing social media, sponsors and CROs can build lasting connections with [....]

Clinical Trial Participation, Clinical Trials, Data Analytics

RWE Won't Replace Clinical Trials — But It Can Improve Them

  • December 10, 2019
  • Dan Stempel
  • 4 Minute read

Although real world evidence (RWE) is gaining steam in the healthcare industry, it doesn’t pose a threat to traditional [....]

Google, Mobile PPC, Mobile Marketing, Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

  • December 5, 2019
  • Bruce Gould
  • 3 Minute read

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach [....]