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patient recruitment, Patient Engagement, Clinical Trials, Patient Centricity

How Sponsors and CROs Can Build Patient Trust in Clinical Trials

  • December 12, 2019
  • Bruce Gould
  • 3 Minute read

By prioritizing informational content and embracing social media, sponsors and CROs can build lasting connections with [....]

Clinical Trial Participation, Clinical Trials, Data Analytics

RWE Won't Replace Clinical Trials — But It Can Improve Them

  • December 10, 2019
  • Dan Stempel
  • 4 Minute read

Although real world evidence (RWE) is gaining steam in the healthcare industry, it doesn’t pose a threat to traditional [....]

Google, Mobile PPC, Mobile Marketing, Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

  • December 5, 2019
  • Bruce Gould
  • 3 Minute read

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient [....]

privacy, Data Analytics, Patient Centricity

How Sponsors and CROs Can Make Clinical Trial Data More Accessible

  • December 3, 2019
  • Bruce Gould
  • 3 Minute read

Sponsors and CROs can improve patient centricity and boost clinical trial recruitment by developing better data-sharing [....]

keywords, Digital Patient Recruitment, Clinical Trials

In Honor of World AIDS Day, Here's How Clinical Trials Can Advance HIV Research

  • November 27, 2019
  • Bruce Gould
  • 3 Minute read

Sponsors and CROs can support individuals impacted by HIV/AIDs by connecting HIV patients with potentially life-changing [....]

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