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Digital Marketing, Clinical Trial Marketing, Clinical Trial Recruitment, diversity

Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment

  • November 28, 2018
  • Dan Stempel
  • 4 Minute read

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve [....]

Clinical Trial Marketing, Facebook, Facebook Advertising

Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

  • November 21, 2018
  • Dan Stempel
  • 4 Minute read

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive [....]

Wearable Technology, Mobile Healthcare, Clinical Trials, mHealth

FDA’s MyStudies App Marks a Milestone for Mobile Data in Clinical Trials

  • November 14, 2018
  • Dan Stempel
  • 3 Minute read

The FDA’s new healthcare app takes a patient-centric approach to collecting data for clinical trials.

Social Media, Clinical Trial Recruitment, Search

Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials

  • November 7, 2018
  • Dan Stempel
  • 3 Minute read

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 [....]

PPC, Google, Google Adwords, Clinical Trials

New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

  • October 31, 2018
  • Dan Stempel
  • 3 Minute read

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

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