PPC, keywords, Clinical Trials

How to Start a Clinical Trial Paid Search Campaign

  • February 6, 2019
  • Dan Stempel
  • 3 Minute read

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, [....]

Digital Marketing, Social Media, Clinical Trials

The Most Underutilized Pharma Marketing Audience? Caregivers.

  • February 5, 2019
  • Jonathan Catley
  • 6 Minute read

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how [....]

Patient Engagement, Patient Enrollment, Clinical Trials

Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate

  • January 30, 2019
  • Dan Stempel
  • 3 Minute read

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

Wearable Technology, Clinical Trials, Digital Healthcare

Who Benefits from Introducing Digital Health into Clinical Trials?

  • January 23, 2019
  • Dan Stempel
  • 2 Minute read

Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can [....]

Patient Engagement, Telemedicine, Clinical Trials, Regulatory Compliance

4 Patient-Centric Clinical Trial Trends for 2019

  • January 16, 2019
  • Dan Stempel
  • 3 Minute read

2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment [....]