Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials

  • February 27, 2019
  • Dan Stempel
  • 3 Minute read

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure [....]

Clinical Trial Recruitment, Patient Communication, Clinical Trials

Keep Clinical Trial Patients Engaged from Recruitment to Enrollment

  • February 13, 2019
  • Dan Stempel
  • 2 Minute read

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

PPC, keywords, Clinical Trials

How to Start a Clinical Trial Paid Search Campaign

  • February 6, 2019
  • Dan Stempel
  • 3 Minute read

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, [....]

Digital Marketing, Social Media, Clinical Trials

The Most Underutilized Pharma Marketing Audience? Caregivers.

  • February 5, 2019
  • Jonathan Catley
  • 6 Minute read

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how [....]

Patient Engagement, Patient Enrollment, Clinical Trials

Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate

  • January 30, 2019
  • Dan Stempel
  • 3 Minute read

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.