Telemedicine, Clinical Trials, Digital Healthcare

Johnson & Johnson Gears Up for Fully Virtual Clinical Trial

  • April 3, 2019
  • Dan Stempel
  • 3 Minute read

Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact [....]

Clinical Trial Recruitment, Content Marketing, SEO

Could Content Marketing Be the Key to Increasing Clinical Trial Enrollment?

  • March 27, 2019
  • Dan Stempel
  • 3 Minute read

Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in [....]

patient recruitment, Clinical Trials, Patient Centricity

Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds

  • March 13, 2019
  • Dan Stempel
  • 3 Minute read

A patient-centric approach to clinical trials doesn’t just improve participation — but may also lead to more valuable medical [....]

Digital Marketing, Clinical Trial Recruitment, Clinical Trials

Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials

  • February 27, 2019
  • Dan Stempel
  • 3 Minute read

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure [....]

Clinical Trial Recruitment, Patient Communication, Clinical Trials

Keep Clinical Trial Patients Engaged from Recruitment to Enrollment

  • February 13, 2019
  • Dan Stempel
  • 2 Minute read

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.