LATEST POSTS:

Digital Marketing, Google, Clinical Trial Marketing

Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

  • February 12, 2020
  • Jonathan Catley
  • 3 Minute read

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit [....]

Google, Clinical Trial Marketing, Clinical Trials

Google's New Policy on Recruiting Patients for Experimental Treatments

  • January 15, 2020
  • Bruce Gould
  • 2 Minute read

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this [....]

Clinical Trial Recruitment, Patient Engagement, Clinical Trials

How to Boost Patient Engagement for Cervical Cancer Clinical Trials

  • January 8, 2020
  • Bruce Gould
  • 3 Minute read

For Cervical Cancer Awareness Month, we examine how adopting a patient-centric approach can improve clinical trial [....]

PPC, Google, Search

How Google's BERT Update Will Impact Clinical Trial Recruitment

  • December 19, 2019
  • Bruce Gould
  • 3 Minute read

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

keywords, Digital Patient Recruitment, Clinical Trials

How to Boost Clinical Trial Recruitment with Long Tail Keywords

  • December 17, 2019
  • Bruce Gould
  • 3 Minute read

Using the right long tail keywords can help sponsors and CROs drive clinical trial recruitment initiatives.

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