Case Studies

CASE STUDY:

Ensuring Diversity in a Large Type II Diabetes Study

PatientCentra was asked to provide digital recruitment support for a large, Type II Diabetes trial, leveraging a proprietary diabetes platform website and patient database. While enrolling patients was the primary goal, the secondary goal was to ensure the recruited patient population represented the overall diabetic population. One of the challenges immediately identified from the PatientCentra database would be in obtaining the 65+ age demographic and recruiting a larger non-white population.

PatientCentra used a variety of strategies and tactics in order to meet the diversity needs of the study: 

• Age: Segmented population down to specific age groups and modified bids,
  budgets, images, and messaging to the corresponding demographic.
• Geography: Focused on states and specific areas within the target states
  to drive efficiency.
• Ethnicity: Proactively promoted for inclusion of ethnicity targets through
  diversification of imagery and utilization of audience and behavior targeting.
• Gender: Tailored imagery and messaging to specific gender targets.
• Pre-Screener Logic Adjustments: Instituted ability to modify the logic based on the overall recruitment goals. For example, if a specific age segment was fully recruited, logic could have been altered to no longer allow that age group to pass the pre-screener.

IRB approved materials were created and PatientCentra utilized targeting capabilities on various digital channels to drive a high volume of patient inquiries (~400,000). 

Click the link below to contact us and learn more about the results of the diversity initiative. 

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CASE STUDY:

Chronic Pain Program - Phase 2 - US - Rare Disease

A biotech company retained PatientCentra to rescue their phase II, US chronic pain program when the existing CRO was unable to recruit efficiently. The target patient had a very specific, rare pain condition called Complex Regional Pain Syndrome (or CRPS), which was generally associated with pain in the foot, leg and groin. PatientCentra was quickly able to get the program back on track and fully enrolled with the following results:

• Implemented multi-channel digital outreach with campaigns across social media, search engines, website networks and mobile platforms
• Aggressively targeted patients with pain in the foot, leg and groin as well as ‘neuropathy’ patients while carefully filtering out off-target patients with pain in the back, knee, head, arms, neck, etc.
• Reduced cost per pre-screened patient from $282 to $99 (a 65% reduction)
• Generated 850 online pre-screened patients resulting in 20 randomized patients, and most importantly got the study fully enrolled within 8 months.

To see the full case study and learn how PatientCentra can help resolve your clinical trial enrollment challenges, please contact us directly.

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CASE STUDY:

Downstream Lead Management in Clinical Trial Recruitment

A top 5 pharmaceutical company worked with PatientCentra to recruit for two phase II diabetes clinical trials.  The initial program produced 18 randomized patients (~20% of total randomization requirement) in just three months.  Despite good results, sponsor and PatientCentra determined that ‘downstream conversion’ (from Online Pre-Screened patients to Randomized patients) could be improved.   PatientCentra embarked on a series of initiatives for the next, similar, phase II diabetes clinical trial with the following results:

• Implemented over 15 different Site, Call Center and Patient enablement strategies
• Increase downstream conversion by more than 3X
• Produced 20 Randomizations from nearly a third of the initial patient leads

To see the full case study and learn how PatientCentra can help resolve your clinical trial enrollment challenges, please contact us directly

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CASE STUDY:

Medical Device US Dermatology Study

A medical device company retained PatientCentra to execute digital patient recruitment for their US pivotal study seeking 400 patients.  PatientCentra quickly launched a multi-tactic campaign including multi-channel digital outreach (social, search, website networks, online communities, mobile), online pre-screening through a patient focused website and downstream patient tracking, with the following results:

• Referred more than 5700 qualified, pre-screened patients to participating sites
• Drove 300 randomized patients in 12 months
• Accounted for the majority (75%) of the total study enrollment goal
  
  

To see the full case study and learn how PatientCentra can help resolve your clinical trial enrollment challenges, please contact us directly

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CASE STUDY:

Multiple Global Diabetes Studies

PatientCentra was asked to execute patient recruitment efforts across multiple phase III diabetes clinical trials in the US and globally.  To leverage efforts, PatientCentra employed a ‘platform approach’ by executing a comprehensive suite of services (locally-targeted digital outreach, country-compliant websites, automated online pre-screening & cross-screening across stuides, site collateral, local language translations, patient data management and rapid-response call centers) in six (6) countries across four (4) continents (US, Canada, Australia, Brazil, Mexico & China).   The results were rapid and effective:

• Pre-screened out 95% of patients prior to site visits, saving valuable time for sites and patients
• Reduced pre-screened patient cost by 34% by cross-screening across multiple trials
• Drove more than 730 screening appointments for high quality, motivated, pre-screened patients
• Drove more than 200 Randomizations (for a difficult sub-segment of diabetes) in less than 12 months

To see the full case study and learn how PatientCentra can help resolve your clinical trial enrollment challenges, please contact us directly

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